Workshop with a world-class expert in the field of trends. During the master class session, Zuzanna Skalska will talk about her thoughts based on analysis and constant monitoring of most industries.
It’s easy to assess future from the perspective of the current norms, nonetheless without thinking about the future we are not really able to acknowledge if the things we do actually matter. Does that matter actually have any value and does the end user or consumer actually gain something? Did the trend that had been forecasted really came to fruition?
Watching the trend watching - a detective’s effort to find the key ideas and trends in the past. Did the trend analyst made a mistake at some point or was it rather a business that misinterpreted the trend? Is it possible to look back like an archeologist and dig deep to discover key trends from the past? Trend (t)error is an experiment that enables reflection in a world pushed to be continuously successful, triumphant and focused on market innovation.
*Workshop in Polish
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