6 - 15 july 2018

Master class | Error Challenge [PL+EN]


14th July, 10:00 -14:30


48 places
Compulsory registration!


PSTP Gdynia, building IV

The Error Challenge, based on a real case, will allow to practice use of design as a response to today's business challenges.

Participants will respond to a design challenge using various methods facilitated in a workshop setting by a team of experienced professionals from Germany, Norway, Poland and the USA. As a result, participants will become the authors of recommendations and potential solutions that are created beyond the limitations of today's practice.

10:00 - 10:30 Registration

10:30 - 11:00 Warm up + Networking

11:00 - 14:00 Master Class | Error Challenge

          Jak moglibyśmy wesprzeć ludzi, żeby mogli pokazać sens designu przedsiębiorcom, którzy nigdy wcześniej nie pracowali z projektantem lub w procesie projektowym? | Iza Bernau-Ławniczak [PL]
          How might we enable a more long-term strategy for implementing more creativity in our workplaces, when quick fixes often fall flat? | Alice & Scott Krenitski [EN]
          How might we empower client-centric culture and process when productcentricity has been the only way? |  Marie Saasen [EN]
          How might we use visual models to work on complex problems and to facilitate collaboration? |  Kilian Krug [EN]

14:00 - 14:30 Summary

*groups created during the event

Learn more about Design talks Business.


  • Henryk offers a unique perspective as both designer and strategist and is capable of designing measurable, unique scenarios for the future. Leading a strategic-creative agency Change Pilots he helps organisations build strategies for services, brands and products using design mindset and process. Teaches Design Management, Design Thinkng and Human-Centered Design at the School of Form in Poland, is a member of the Advisory Board at Gdynia Design Days, member of the Service Design Polska and co-founder of CODEC - network for strategic designers. Always working in transdisciplinary teams, he offers a multicultural perspective thanks to years of practice in Poland, US and UK. His current work is influenced by the 3 years of experience gained in New York where he joined the Replay Creative agency and the MS Strategic Design & Management program cohort at Parsons School of Design. Loves natural food, qualitative data analysis and cycling.

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  • Scott Krenitski and Alice Krenitski are co-founders of Place Makes, a publication that explores the intersection of creativity, collaboration, and place making. Most recently, Alice worked as a strategic design consultant for Globant and Catapult Design, and as part-time faculty at Parsons School of Design. She has a MSc in Strategic Design from Parsons, and a BS from Vanderbilt University. Prior to co-founding Place Makes, Scott worked as a digital strategist at Google, and as Head of Business Development for Silicon Valley start-up Standard Cyborg. He has a MSc from the University of Oxford in Refugee and Forced Migration Studies, and a BS from Vanderbilt University.

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  • Kilian Krug is an Interaction Designer and User Experience Consultant, specializing in system design and information design. His research interests include visual thinking and working with models and prototypes. He works self-employed and is a member of the project team Plural, which works under the maxim “simple and sophisticated” with clients from very different industries and fields.

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  • Entrepreneur and designer. Experienced moderator of creative and design processes based on service design thinking, human-centered design. She promotes the sense of innovation to make people live and work better. For nineteen years, she helps companies to understand and adapt to market changes, create strategies for brands, products, and services based on design. Iza has vast experience in the implementation of projects related to design in the following industries: food / FMCG, finance and energy. Co-author and producer of the innovation implementation project awarded at the Poznań International Fair in 2017. A graduate of Design Management at SWPS and Dietetics at the University of Life Sciences in Poznań. A member of Service Design Polska, the founder of the Futurefoods.pl project.

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  • Marie Saasen is a design strategist with a drive to improve the human experience through creativity and communication. She has a Master in strategic design management from Parson’s The New School for Design in New York, and a broad-based background in pedagogy, communication research, marketing and industrial design. After working in a tech start-up on Manhattan, Marie founded the agency Studio Saasen, helping businesses and organizations implement design-driven innovation process. Studio Saasen has diverse clients from a range of industries including telecom, HR, and product design, as well as educational institutions and NGOs.

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